Neil Patel


Updated Mar 12th, 2022

Digital Product video here.


I always love the whacky examples: Homemade lotion

YouTube Description

When you promote a digital product, you pretty much have something that has 100% margins.

The first step, what industry should you enter? And, I’m going to go quick, because there are so many slides. I picked the digital marketing industry. Can you see what’s wrong with the digital marketing industry? It was too late when I started. If I chose something like nutrition, I would have sold so many more eBooks, so many more video courses. You see why it’s so much more popular. You go to Google Trends, type in a niche, like flashlights, and you can see how popular something is. Alright, so first off, I can’t emphasize this more than anything else, build something you can be proud of. It’s longevity; you’ll be happy when you create something that you can put your face on. You know those affiliates that are like, “Oh yeah, I don’t anyone knowing this is my company.” Don’t build a product if you can’t tell people it’s your company. If you can be proud of it and put your face on it, you’re good to go. Alright, so here’s a few lessons I learned. A customer should be able to finish your product within three months, but not quicker than one month. When you have a digital product when they finish it before one month, what happens? Too many refunds. When it takes more than three months, what happens? They think it’s too much work. You guys can all relate to that. If you tell people it’s too much work, are they going to do something? No, that’s why affiliates don’t start their own e-commerce companies, it’s very rare, and the guys who I do, look at starting e-Commerce companies. It was funny, I met one guy who was selling this anti-aging cream, and he was crushing it on Facebook. He was doing literally, over $4 million a month. He ran out of anti-aging cream. You know what he did? He went to Costco and filled up Neutrogena cream in his bottles, and I’m like, “Oh.” He’s like, “I gotta pay my Ferrari bills.” It’s sad, but it’s quite funny at the same time. So, another thing I learned, videos, and audio files, and worksheets have more value than text-based documents, so pay people to create these videos and audio files for you. Then you have to figure out how much you should charge. In general, you don’t want to charge less than a thousand bucks. A thousand dollars is a good starting point, because when you start charging a thousand dollars, you can end up generating quite a bit of cash from Facebook, and typically for every dollar you spend, if you stink at Facebook ads, you should be able to generate $2, so a dollar in profit. If you’re good, you’ll be able to do $3, for every dollar you spend, so two bucks in profit. If you’re really good like I’ve seen a few guys, they’re doing $5 in revenue for every dollar they spend, and they’re doing it in quantity on Facebook, where they’re spending, 20, $30,000 a day. The first thing is, is if you want people to buy from your site, you have to collect emails. I go into a lead magnet. Right here’s example, Ramit Sethi, how he collects emails. I’m going to let you a little secret. Have you ever wondered how I get to a million visitors? I talk about how I use infographics, and I pay people pennies on the dollar for the infographics. And then I give you an overview of what you’re going to get. $22,000, that’s a lot of money for all this stuff. Would you say that’s a good deal at 5,000 bucks? Thank you, everyone, for having me. So if you like this video, like, comment, share. I do appreciate it, and if I can ever do anything to help you out, genuinely, even it’s giving you some advice. I don’t care for the money, leave a comment below, and I will do my best to try to help you out and answer all your questions. Thank you for watching.


What Industry should you enter? Use Google trends and type in a niche. Don’t compete with marketers. Whatever niche you are in make sure you an expert in it. Needs to help people. How many unique visitors per month. Build something you can be proud of. Don’t build a product you are scared to tell your friends about. finish within 3 months but longer than 1 month. create videos and audio files and create membership portal, email, and WPMember. How much you should charge? $997 is a good starting point. under $3000 because anything over needs a sales team. give enough value. Add bonuses to keep making it better. Create something and sell the shit out of it. HotMart (clickbank is another really good one) – Brazil – Free Marketing Tips, collect email, send to webinar jam (webinar tool you can sell on), PowerPoint, follow up sequence. PPT tips: should be at least 1.5 hours long 40 educating 20 sales pitch, Q&A, then webinar jam you show a buy now button at the right price. FB converts really well. Goal is to help you with XYZ and by the end you should be able to do ABC and then if you stay until the end I will also give you notes and a framework in 22 ways of how you can do this. Testimonials. I had to learn these tactics the hard way. Lead magnet. Your highest converting channel is the email list. collecting emails: Popups. Did you find this valuable in webinar chat? want me to teach you something else? get them engaged because if you get them engaged they are more. Facebook group. Money back guarantee. Japan never does refunds. Bonus #4, I’ll give you my Rolodex. $20k now $5k but down to $997. Then realistic testimonials. Every 100 webinar signups with just name and email gets 3.6 conversions, 1.8 from webinar and twice that afterwards through follow-up text and email. Expect half your sales from the email sequence. infusion-soft. plus this countdown timer withing the email. pick snippets $47 and it will send you an email looks handwritten but adds it in automatically. Turbo-dial goes and collects all the phone numbers and texts automatically the next day? name? Hey this is Andre from Neil Patel’s team. Any reason didn’t you didn’t do the webinar. Philippines in the chat room 24 hours a day. Support staff and paid $1200 a month and get an extra dollar an hour if they are good. Digital products. Make sure you are providing value. Scared of public speaking? Outsourcing labor for pennies on the dollar? don’t want to be the voice go to or fiver and find a voice actor. Traffic is useless unless you can convert. How expert is expert enough to sell? Need to know well enough to teach and create value or partner up.

So I want to learn to code as a case study and I’m going to do this using accelerated learning techniques and the whole reason for doing this is to help me build entrepreneurial opportunities (digital products, affiliate sales, software as a service, etc.). I’m going to use sales techniques, data-driven action items, and just outright hustle with the ultimate goal of financial independence. As a backup for these entrepreneurial opportunities, I’ll be able to get a remote development job. So what are these entrepreneurial opportunities you may ask? Well slam some coffee and you’ll come up with a dozen. For some good idea generation think about what your hobbies, interests, passions are will you be proud to build or you proud to be part of and then you know just listening to the market to find out what does the market want. A couple things that come to mind for me are a paddle boarding site, super quick animated gifs of my top 10 instant pot recipes to sell instant pots as an affiliate.

Neil Patel was just throwing out an example of go sell a $997 course that converts at 3% from a webinar and that would essentially mean that you know I got to get 170 people in a webinar a month and convert at 3% I mean I only have to sell 12 courses a month, 60 a year, 0.6 a day considering a 5 day work week. So I mean I think these are pretty attainable numbers to sell 60 courses in a year. To make it simple you could sell a course a week for 52 weeks. The main pitch being look I just wasted 10 years of my life I was paid for it but it’s just under employed and we’ve all heard of that 10,000 hours to become an expert thing I did that twice and what do I have to show for it. I’m here because I don’t want you to make the same mistakes that I did. I’m going to show you how to leverage accelerated learning techniques to learn a valuable skill that’s going to help you build entrepreneurial opportunities and that’s going to result in financial independence and if it’s not then guess what you just learned how to use accelerated learning techniques to get you a backup job which is also pretty f****** good.