There is a landscaping company in my community in which, when I see them, I understand the subtleties of brand separation/differentiation. The employees are in nice uniforms with patches and collars, their trucks are in great condition, their trailers are well painted. This is such a different picture than what I see from other landscaping companies where there employees are in stretched-out and super-stained orange/lime t-shirts, the truck is beat up with all kinds of stickers on the windows and a rusted trailer.
The first company clearly invests money into their business. The company looks better than the rest, and this have everything to do with appearance, and has nothing to do with actual lawn care.
In the same manner, what does your online presence say about your brand and business?