Watched this video here by Jordan Platten
1.7B daily active users on F, 80% of internet has FB profile. Get in the hands of ideal customers. 17B spent on FB ads in Q1 alone in 2020. 80m businesses already have business Facebook page.
CPM, Cost per 1000 is $7.34
FB is one of the most effective ad platforms, 80% of marketers already use FB as part of their marketing strategy.
Business Suite: Where you manage your business account
Ads Manager: The host of your ad account
Ad Account: Where you manage your ads
Ad Campaign: The type of advert you are running
Ad Set: Your target Audience
Advert: Your ad creative (visuals)
Campaign > Ad Set > Advert = tree
Testing different sets and adverts
Need a business page
FB Business Suite – Consolidated Admin Page: Details and Setup
Ads Manager – Create new Ad Account and switch between different Ad Accounts
Start back up at 11m